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University of West Florida Unveils New Athletics Logo

PENSACOLA, Fla. – The University of West Florida Athletic Department unveiled its new logo on Thursday in an event on campus at the Argonaut Athletic Club.  The new marks were presented to a group of athletics staff, boosters, and media on Thursday night, and students participated in a T-shirt exchange to receive a shirt featuring the new Argonaut logo as well.

“As we’ve taken positive steps to advance Argonaut Athletics,” said UWF Athletic Director Dave Scott, “it only seems appropriate that we develop a more progressive image for the future.  We’ve received overwhelmingly positive feedback on the new marks from alumni and students, and we’re excited about revealing our new look.”

The new marks were designed by Rickabaugh Graphics with input from University staff.  The committee involved in the design process was formed by selected members of the Athletic Department and University Marketing Communications, led by Assistant Athletic Director Tony Nguyen and Marketing Communications Director of Publications Connie Marse.

“We are extremely excited about the new logo and the potential is has to increase awareness of UWF Athletics,” said Nguyen.  “These new marks will have a tremendous impact for UWF in the marketplace.  We have recently entered into an agreement with SMA, who will get products with our new marks into the retail market in the community.”

UWF contracted with Strategic Marketing Associates to license all UWF logos, and SMA is responsible for releasing the new marks to licensees across the nation, which will then distribute the merchandise to additional retail outlets.  The UWF Bookstore will begin carrying merchandise with the new marks as soon as possible, and Athletics staff will also be giving away items with the new marks as promotional items at select home events.

For more information about the new logo, including an art sheet containing all versions of the new Argonaut logo, fans can visit the logo home page.

For information on all UWF Athletics, visit


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